Rebirth: Dominating The World, Starting From The Campus Network
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After reading Edward's email, Lu Yi pondered for a while and began to reply.
Edward's proposal of openness to the public was agreed upon by Lu Yi.
For the positioning of the campus website, Lu Yi has never been positioned as a niche product, only targeting college students.
He is making a mass product that targets the world and all humanity.
The reason why it was first launched in universities instead of being open to the public is also to cultivate reputation, open up the market, and spread its reputation through university students. When all the college students are basically online, it is time to open up to people outside the school.
This is a basic idea for the development and expansion of the campus network.
Of course.
The overseas market of Luyi gave Edward full autonomy.
Lu Yi doesn't care if Edward needs to wait for face universities across the United States to go online before opening up to outside universities. What he wants is traffic.
Moreover, North America's acceptance of new things on the Internet is much higher than that of China.
So even if Face opens up to the United States at the beginning, it can still achieve success.
But this is not necessarily true in China.
This is the fundamental difference between the two.
In early September.
Starfire Building, Senior Meeting within Future Technology Company.
Lu Yi convened a meeting.
More than ten senior executives from companies such as Lin Qingya, Lan Lan, Liu Hong, and Yu Jun arrived at the conference room on time.
The current core management team of Future Technology is half promoted internally and half recruited through headhunting as professional executives.
The meeting begins.
Chief Operating Officer Liu Hong took the lead in giving a brief report on the company's development.
"As of now, the global user base of the campus network (overseas version of Face) has exceeded the 50 million mark three days ago."
"The user base in the entire Greater China region has exceeded 32 million. Domestic users have reached 27 million, while in surrounding markets such as Island, Bangzi, Siam, and New Lion, users have exceeded 5 million."
"Except for Greater China, overseas users have exceeded 18 million, while the North American market has a user base of up to 12 million and the European region has over 6 million users."
"According to the data sent back by Edward, the face overseas market is very popular, and it is predicted that the overseas user growth will reach over 10 million next month."
"In the domestic market, by the end of June, the users of the campus network had already exceeded the 20 million mark."
"But the combined growth in July and August was only 8 million, especially in August, where the growth was only 3 million, showing a clear trend of contraction."
"Of course, in the field of social networking in domestic communities, our campus network has a share of up to 57%, Goose Factory's campus network has a share of up to 22%, Classmates' network with billions of users has a share of 10%, Renren's network on Sohu has an share of 8%, and other websites have a share of around 3%."
As soon as Liu Hong finished speaking, someone asked, "In June, the growth of our campus network users reached 10 million. However, by July and August, the total was only 8 million. Is this caused by the impact of various counterfeit websites such as Goose Factory?"
Liu Hong shook his head and said, "This is one of the main reasons, but another very important reason is that there are more than 2200 universities in China this year, with about 50 million teachers and students. The market in domestic universities has become saturated and has passed the stage of wild exploration and competition for users.".
And now, within a university, there are several different social networking sites joining, and the competition is very fierce.
Our campus network, relying on its innovative advantages, only managed to capture 8 million users in July and August, while Goose Factory, even with QQ traffic, only managed to attract less than 5 million users
Yu Jun looked at Lu Yi and said, "Mr. Lu, at present, the development of the campus network in universities has reached saturation. Can we make the campus network popular like in overseas markets?"
Sitting at the head of the meeting, Lu Yi nodded and said to everyone, "Everyone here is the core executives of the company. We cannot see the campus website as a simple website.".
Xiaonei, in my definition, is a basic platform. Its scale will be as large as the Internet. Our goal is to connect all mankind.
At present, the development of the campus network has entered a bottleneck period, and the growth of user volume has stagnated. The call from the outside world for the campus network to be open to the public is also increasing. To break this bottleneck, the campus network must go out of universities.
The campus website is open to the public, and this time is set after the end of the school flower and draft selection activity.
Although our market share is currently as high as 57%, far ahead of other websites, if it does not exceed 80%, it is not considered a monopoly, and there is still a possibility of being overtaken.
The preparation for the school flower and grass selection activity is almost done. It is now early September, the annual start of the school year.
It's a great opportunity to launch the selection activity for school flowers and grass after the start of the school year, completely defeating the campus network, classmate network, and Renren network, and increasing our market share to over 80%.
Then, the campus network can go out of universities and be open to the public
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